Primark is partnering with award-winning adaptive designer and Disability Power 100 advocate, Victoria Jenkins in order to bring affordable, adaptive fashion to the high street.
The partnership is the next stage in Primark’s journey to become a more accessible place to work and shop. One of its key aims is to make adaptive fashion more accessible and affordable.
“I am thrilled to be working with Primark as part of my mission to bring affordable adaptive fashion to the high street,” says Victoria.
“By Primark recognising the needs of the disabled and chronic sick community and acting upon it in such a meaningful way is going to be life changing for millions of people, and I am excited to work with Primark to bring this to life.”
Back in January, Primark launched its first adaptive underwear range and admitted it learnt a lot from that first small collection.
As our No.2 in 2023 and huge Disability Power 100 supporter, Victoria has more than a decade’s experience in the fashion industry.
She founded her award-winning adaptive fashion brand, Unhidden, in 2016 as part of her mission to normalise universal design through the lens of her own journey with disability.
Unhidden has gone on to be the first adaptive brand to become a member of the British Fashion Council and show at London Fashion Week.
Find out more about Victoria by watching her Food for Thought talk.
