Samanta Bullock is passionate about fashion. A model since the age of eight years old, she has fashion weeks like London Fashion Week, New York Fashion Week and International Dubai Fashion Week on her CV. Samanta is founder and owner of SB Shop, a brand with pillars based on inclusion and diversity, with fashion as a tool.

She is named on the Shaw Trust Disability Power 100 as one of the most influential disabled people in the UK. 

In sport, she won a doubles silver medal representing Brazil in wheelchair tennis at the ParaPanAm Games. Samanta is also the founder of Bullock Inclusion, a community interest company (CIC) that creates social projects in fashion and sport. She is also one of the owners of London Represents, an ethical and diverse fashion show that promotes inclusion.